Feedback loop - the causal path that leads from the initial generation of the feedback signal to the subsequent modification of the event
Getting into a feedback loop with customers is tough but key to our business model because we want to build products of value. To build products of value, we need to know what customers want, what their pain points are and problems they need to solve. We're using blogging as a means of communicating with people to kick start a feedback loop.EasyImg is our first product, an internet graphics engine. We've advertised on smashingmagazine.com and on webresourcesdepot.com with little success getting subscribers. The campaigns drove traffic but not subscriptions. We can't rely on advertising alone since it takes a big monetary investment to get the volume. And it doesn't really get us into the feedback loop that we're trying to create with people. It's an important part of our marketing strategy. But doesn't fulfill our goal for creating a feedback loop.
Blogging is an excellent way to encourage the discussions so vital to a feedback loop. Our approach to our blogs is the same as with our products, providing value. We're learning how to write content that's of value to people. The idea is that if people get something valuable from our blogs, they'll contribute to discussions on them, creating a response to our feedback signal, giving us an opportunity to create a feedback loop.
EasyImg was started as a solution to using custom fonts in our web designs. And so we've posted an article about the different techniques for using custom fonts in web design. Wish us luck on starting the conversation so vital to our business.
